Marketing Aptitude Bits for IBPS Clerks

16. What are the four stages of product life cycle ______

a) Introduction, growth, maturity and decline

b) Starting, sales, service and end

c) Introduction, sales, service and end

d) Starting, growth, sales, and decline

e) None of these

17. SWOT stands for ______

a) Strengths, Weakness, Opportunities and Threats

b) Selling, Willing, Opening, and Treating

c) Sales, Winning, Opportunity and Team

d) Sales, Weakness, Opportunity and Team

e) None of these

18. Identify the factor that influence pricing ____

a) Competitor's policy b) Government controls and regulations

c) Bargaining power of suppliers d) All the above e) None of these

19. Modern style of marketing include ______

a) E-commerce b) E-mail solicitation

c) Social media marketing d) All the above

e) None of these

20. One of the following is not included in market segmentation ____

a) Sales Segmentation b) Behavioral Segmentation c) Demographic Segmentation d) Geographic Segmentation e) None of these

21. Census means ______

a) A stock market index b) A complete canvas of a population

c) A list of voters in a constitution d) A channel in marketing

e) None of these

22. Redundancy means ______

a) Storing same data in many places

b) Reducing efforts of sale force

c) Reducing customer efforts in banking

d) No multiple storages or storing the data in single place

e) None of these

23. The legal term for brand is _______

a) Trademark b) Name c) Identity of product d) Symbol of product

e) None of these

  

24. Bank passbook or fixed deposit receipt may be treated as _____ packing.

a) Branded b) Primary c) Costly d) Labeling e) None of these

16-a; 17-a; 18-d.; 19-d; 20-c; 21-b; 22-a; 23-a; 24-b;