16. What are the four
stages of product life cycle.......
a) Introduction,
growth, maturity and decline
b) Starting, sales
service and end
c) Introduction, sales,
service and end
d) Starting, growth,
sales, and decline
e) None of these
17. SWOT stands for........
a) Strengths, Weakness,
Opportunities and Threats
b) Selling, Willing,
Opening, and Treating
c) Sales, Winning,
Opportunity and Team
d) Sales, Weakness,
Opportunity and Team
e) None of these
18. Difference between
marketing and selling........
I) Marketing focus on
customer and selling focus on seller.
II) Marketing practices
integrated approach and selling practices Fragmented approach.
III) Marketing converts
customer's need into product and selling converts product into cash.
IV) Marketing makes
profits through customer satisfaction, selling makes profits through sales
volume.
a) Only (I)
b) I, III, IV
c) II, IV
d) All I, II, III, IV
e) None of these
19. Modern style of
marketing include.........
a) E-commerce
b) E-mail solicitation
c) Social media
marketing
d) All the above
e) None of these
20. One of the following is
not included in market segmentation........
a) Geographic
Segmentation
b) Demographic
Segmentation
c) Sales Segmentation
d) Behavioral
Segmentation
e) None of these
21. Census means........
a) A stock market index
b) A complete canvas of
a population
c) A list of voters in
a constitution
d) A channel in
marketing
e) None of these
22. Redundancy means.........
a) Storing same data in
many places
b) Reducing efforts of
sale force
c) No multiple storages
or storing the data in single place
d) Reducing customer
efforts in banking
e) None of these
23. The legal term for
brand is........
a) Trademark
b) Name
c) Identity of product
d) Symbol of product
e) None of these
24. Major feature of
service is.........
a) Production,
distribution and consumption are simultaneous process
b) Production and
distribution are separated from consumption
c) Transfer of
ownership is done to the customer
d) Tangibility
e) None of these
25. Bank passbook or fixed
deposit receipt may be treated as ............ packing.
a) Branded
b) Primary
c) Costly
d) Labeling
e) None of these
26. Identify the factor
that influences pricing.....
a) Competitor's policy
b) Government controls
and regulations
c) Bargaining power of
suppliers
d) All the above
e) None of these
Answers:
16-a 17-a 18-d 19-d 20-c 21-b 22-a 23-a 24-a 25-b 26-d.
