1. Bank marketing is aimed
at providing services to satisfy customers' ......... needs.
a) Physical
b) Financial
c) Primary
d) Market
e) None of these
2. Objective of marketing is........
a) Target market
b) Fulfill needs
c) Integrated marketing
d) Profit by customer
satisfaction
e) All the above
3. To make proper
marketing decisions we need to be done.......
a) Market research
b) Financial product
c) Targeted market
d) Publicity
e) None of these
4. To survive in the
growing competition banks need to implement..........
a) Free schemes
b) Service orientation
c) Marketing
orientation
d) Core banking
e) None of these
5. Gathering information
about customers or market is known as...........
a) Customer inspection
b) Checking market area
c) Need of a bank
d) Market research
e) None of these
6. For effective
segmentation of market we require.........
a) Substantial
b) Accessible
c) Differentiable
d) Responsive
e) All the above
7. Treating of the market
as a homogenous group and offering the same services to all customers is a..........
a) Mass marketing
b) Segment marketing
c) Local marketing
d) Group marketing
e) None of these
8. Process or methodology
used to learn more about customers' needs and behaviors is?
a) Selling process
b) Customer
relationship management
c) Believing in
customer
d) Customer facing
e) None of these
9. Labeling means......
a) Identify the product
or brand
b) Provide information
about the product
c) Promote the product
through 'attractive graphics'
d) All the above
e) None of these
10. Developing and
spreading persuasive communications about an offer or product is known as
........
a) Promotion
b) Information
c) Channel usage
d) Distribution
e) None of these
11. Converting an
opportunity to revenue by salesperson depends on........
a) Sales manager
b) Pay scale
c) Skills and
willingness of the sales person
d) Competitors
e) None of these
12. Why banks having less
focus on customer although they use direct marketing?
a) Due to lack of
appreciation of need for marketing in banking
b) Banks do not need
customers much
c) Direct marketing
never gives importance for customers
d) Banks need money
than customers
e) None of these
13. Identify the direct
marketing tool from the following.
a) Core banking
b) Kiosks
c) Direct mailing
d) Websites
e) All the above
14. A set of tools used in
marketing is.......
a) Direct marketing
b) Sales personal
c) Marketing mix
d) Market value
e) None of these
15. One of the following is
not included in 4 P's of marketing.......
a) Product
b) Price
c) Place
d) Policy
e) None of these
Answers:
1-b 2-e 3-a 4-c 5-d 6-e 7-a 8-b 9-d 10-a 11-c 12-a 13-e 14-c 15-d
