Marketing Aptitude Bits for SBI Clerks

1. Bank marketing is aimed at providing services to satisfy customers' _____  required ?

a) Physical b) Financial c) Primary d) Market e) None of these

2. Objective of marketing is_______

a) Target market b) Fulfill needs c) Integrated marketing d) Profit by customer satisfaction e) All the above

3. To make proper marketing decisions we need to be done   _____

a) Market research b) Financial product c) Targeted market d) Publicity

e) None of these

4. To survive in the growing competition banks need to implement _______

a) Free schemes b) Service orientation c) Marketing orientation d) Core banking e) None of these

5. Gathering information about customers or market is known as _____

a) Customer inspection b) Checking market area

c) Need of a bank d) Market research e) none of these

6. For effective segmentation of market we require _______

a) Substantial b) Accessible c) Differential d) Responsive e) All the above

7. Treating of the market as a homogeneous group and offering the same services to all customers is a  ____

a) Mass marketing b) Segment marketing c) Local marketing d) Group marketing e) None of these

8. Methodology or Process used to learn more about customers' requires and behaviors are?

a) Selling process b) Customer relationship management

c) Believing in customer d) Customer facing e) None of these

9. Labeling means ______

a) Identify the product or brand

b) Promote the product through 'attractive graphics'

c) Provide the information about the product

d) All the above

e) None of these

10. Developing and spreading persuasive communications about an offer or product is known as ____

a) Promotion b) Information

c) Channel usage d) Distribution

e) None of these

11. Converting an opportunity to revenue by salesperson depends on ________

a) Sales manager

b) Skills & willingness of the sales person

c) Pay scale

d) Competitors

e) None of these

12. Why banks having less focus on customer although they use direct marketing?

a) Direct marketing never gives importance for customers

c) Due to lack of appreciation of need for marketing in banking

b) Banks do not need customers much

d) Banks need money than customers

e) None of these

13. Identify the direct marketing tool from the following.

a) Core banking b) Kiosks c) Direct mailing d) Websites e) All the above

14. A set of tools used in marketing is ______

a) Direct marketing b) Sales personal c) Marketing mix d) Market value e) None of these

15. One of the following is not included in 4 P's of marketing _____

a) Product b) Price c) Place d) Policy e) None of these

Answers:

1-b    2-e 3-a  4-c   5-d   6-e   7-a   8-b   9-d  10-a 11-c 12-a 13-e 14-c 15-d